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EO - EXCHANGE ONLINE The First and Only Exchange Online for Email and Web Media!
Datran Media has integrated the power of targeted email with the intelligence of state-of-the-art ad serving to create EO (Exchange Online), the first real-time market exchange for email and web inventory.
An open marketplace is better for everyone involved. Paid search and ad networks have benefited from an efficient marketplace and many companies in other industries utilized an open exchange to drive business. Now Datran Media is applying this approach to performance-based marketing!
A key benefit to Datran Media's EO is the performance-based nature of the system. Unlike paid search, Datran Media offers marketers the purest forms of pay-for-performance marketing, including cost per acquisition, cost per lead and cost-per-click.
Publishers - Turn Remnant Space into a Universe of Possibility!
Through our proprietary auction-style exchange, publishers will be able to monetize up to 100% of their email inventory - making sure no opportunity goes to waste! EO acts as a yield manager and allows publishers to release inventory through the following three Datran Media's proprietary solutions; its list management services, its email delivery platform StormPost which includes a proprietary inventory management solution; and through access to its affiliate network NetMargin.
- Generate additional revenue through an efficient marketplace.
- Maximize yield on unsold email inventory.
- Integrates with other APIs.
- Fully customizable rule-set.
- Brand Shield™ ensures creatives are safe and up to the highest industry standards.
Advertisers - Pay for Performance, Not for Potential
EO creates a destination for advertisers to bid for distribution in an auction-style environment, while giving marketers the ability to define success criteria. EO empowers marketers to bid for placement, calculate performance, and compete for media much like they do when managing paid search campaigns.
- Performance-based media ensures maximum ROI.
- Protect your brand by ensuring relevant delivery with Datran Media's proprietary Consumer Value Engine.
- Integrates with other APIs.
- Ability to monitor your program in real-time through Datran Media’s Marketplace dashboard.
- Access to the highest quality media inventory.
Safe & Secure
EO is integrated with industry-leading compliance technologies, including UnsubCentral and LashBack, which help ensure best practices across all campaigns.
How EO Works
- How EO Works
- Publisher's sales team sells 60% of its email inventory directly, and maintains a rate-card CPM.
- Using Datran Media's Inventory Management solution, Publisher knows that 40% of their inventory unsold or "remnant".
- Publisher "releases" the remnant inventory into Exchange Online; inventory becomes part of a larger media marketplace, consisting of other publisher's inventory as well.
- Advertisers come to EO to bid and compete for access to the email inventory available in the exchange.
- Datran Media's email ad server intelligently optimizes the delivery of the best performing advertisements, at the correct frequency
- Advertisers reach their target audience with efficiency.
- Publisher earns an incremental profit through the monetization of unsold inventory
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"Until now, marketers benefiting from efficiency in search and display have not had the same advantages across email. Publishers, like IAC, have faced similar challenges. EO knocks down this barrier and is exactly what the market has been waiting for." – Richard Stalzer, President, IAC Advertising Solutions |
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