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EMAIL DELIVERY – StormPost™
Take Your Email Beyond Relevance – Reach. Results. ROI.
Relevance is more than reaching the right customer at the right time. It's achieving maximum response and ROI based on real-time customer demand. Datran Media’s StormPost email marketing delivery and monetization platform is the only enterprise-class system that allows publishers, brands and agencies to deliver and generate revenue from highly relevant retention campaigns while maximizing online advertising inventory sales and lifetime customer value (LTV).
StormPost’s customer intelligence, monetization and optimization capabilities are powered by its first-of-a-kind Inventory Management tool that allows marketers to manage ad inventory sales and release inventory through Datran Media’s Exchange Online (EO.com), the first real-time market exchange for cost-per-acquisition (CPA) media. The StormPost Difference
Reach Receptive Customers at the Optimal Moment for Response
- StormPost’s efficient subscription management and campaign personalization tools, targeted messaging options and actionable, real-time reports make it easy to automatically reach receptive customers at the optimal moment for response.
- Communicating with customers in real time based on attributes, interests and behavior maximizes brand lift, customer loyalty and new customer acquisition.
Generate Revenue across All Email Communication Touch Points
- Traditional, Transactional and Member-to-Member email ad serving (both banner and text) – StormPost’s display and adLines features make it easy to monetize a substantial inventory of undersold email touch points by enabling targeted text and banner ad serving within newsletters, standalone, member-to-member and transactional emails (password reminders, confirmations, etc.).
- Action and Profile Based, Auto- Response Advertising – Action and Profile Based Auto -Responders are targeted messages that are immediately served to consumers based on an unlimited number of consumer demand based criteria (action, preference request, profiles, etc...). These highly relevant messages maximize up- sell and cross- sell opportunities by enabling marketers to communicate immediately and contextually with consumers already seeking products, solutions and services.
Enjoy the ROI Benefits of StormPost as an ASP, Licensed or Full Service Option
- Datran Media is the only provider that makes email marketing and monetization available in self-service hosted (ASP) service, a stand alone software license and full service performance CRM offering.
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A survey of ad:tech attendees ranked retention email as the best performing online advertising strategy, beating out both search and banner ads. – iMedia Connection, 12/14/05. |
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"We’re starting to see a higher level of sophistication with email marketers. As the sophistication and level of targeting improve, it will help delivery problems." - David Daniels, Research Director, JupiterResearch, 2/06 |
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