Datran Media is the first company to intelligently leverage the power of web advertising with the effectiveness of email, in an integrated and cohesive way. Our network reaches more than 175 million consumer profiles which can be targeted contextually, behaviorally and demographically. Datran Media's Consumer Value Engine™ consistently determines optimal messaging, timing and frequency to ultimately increase relevance and drive consumer value.
For Advertisers, campaigns can be delivered to a precise audience that ignites brand awareness and direct response through web and email advertising, thereby achieving maximum ROI.
All pricing metrics are supported; CPM, CPC, CPA, CPL
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Email
100% CAN-SPAM compliant
Video Email
Banner-in-newsletter
Text Links
Stand-alone HTML and text
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Web
All IAB-standard ad units
Targeted text ad placements
Rich Media
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Premium Online Media Inventory
The audience profiles for some of our tier-one publishing partners include:
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- 69% have purchased online in the past 2 months
- 66% make travel purchases
- 52% make retail purchases
- Average income of $52k
- 70% are homeowners
- More than half are college grads/post grads
- 27.6% have a household income of $100k+
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Target by Demographics, Psychographics, Geographics and the top interest categories, including:
- Automotive
- Dating/Romance
- Diet/Fitness
- Education
- Financial Services
- Family
- Health/Beauty
- Mortgage
- Real Estate
- Technology
- Travel
- Telecom
- And dozens more…
