DATRAN DIRECT Datran Unplugged: Reaching Customers Offline
Datran Direct, the offline division of Datran Media, employs the same level of intelligence and sophistication Datran Media uses towards online marketing and applies that knowledge to offline data management. With more than 50 years of combined online and offline direct marketing experience, Datran Direct helps marketers maximize response and revenue from traditional direct marketing.
Unparalleled Reach
Datran Direct offers marketers a commanding way to integrate email and direct-mail efforts and reach an audience of over 58 million. Datran Direct's transaction-based database employs Recency, Frequency, Monetary (RFM) to help marketers reach the most relevant consumers.
E(2)M+ROI+
The Equation that Equals Success for Marketers
Datran Direct has partnered with Direct Media to develop an exceptional marketing tool to supercharge multi-channel direct marketing campaigns. E(2)M (Email to Mail) helps drive the seamless development of coordinated multi-channel acquisition campaigns.
- E(2)M makes it possible to reach individuals with detailed user information from previous transactions to help increase response.
- E(2)M also allows marketers to identify and re-activate existing customers in channels that they have not previously used including direct mail and telemarketing.
- It is all about the most comprehensive, accurate customer data
Through E(2)M, Datran Direct delivers marketing programs that increase relevance and drives new customer value with response rates higher than those using a single channel.
|
