Datran Media offers agencies digital media solutions to help build stronger, direct relationships between brands and their consumers. By leveraging the targeting power of email advertising across the largest network of inventory publishers, Datran Media gives your clients unparalleled reach.

The Email channel is an important brand medium. An Insight Express study showed that email campaigns can lift brand awareness by up to 58% and lift purchase intent by up to 66%. It's no wonder that Forrester Research reports that Email Marketing is now the #1 channel for interactive marketers, with 94% adoption.

Email is the third major online media channel, expanding opportunities beyond search and display. With the ability to engage the consumer behaviorally, contextually and demographically, email is the only media channel that serves as both a push and pull marketing vehicle.

Alone, display and search offer a great way to introduce a product or service to a consumer. Adding email to the mix helps build on that relationship while managing your customers through the lifetime sales cycle.

With almost universal penetration - 97 percent of consumers according to Forrester Research - email is the most popular activity online. In fact, sending and reading email is more popular than watching television according to a study released by Media Screen and Netop. And while in the inbox, consumers are truly captive, so your brand's message is not competing with irrelevant web content or in the midst of search results clutter.

To learn more about introducing your clients to this highly targeted, cost-effective media channel, contact us today.